Email is the Galapagos Tortoise of digital communication. It was around before the internet, has outlasted several social media platforms, and will continue to be a cornerstone of business communication for the foreseeable future. The steadfast reliability of email has made it an ideal channel for B2B marketing. Yes, the reports of email marketing’s demise were greatly exaggerated. In spite of a few stumbles and cringe-inducing trends across the years, email marketing remains a powerful marketing tool. While it’s important to learn from the past, sometimes the best way to launch into a new chapter is to proactively celebrate how we can apply hard-earned lessons to our work moving forward.