What Type of Content Works for TCM (Talent Content Marketing)?

Overview

The Talent Brand has taken center stage. Have you shifted your marketing spotlight accordingly? It happened for all kinds of reasons, from the pandemic to rising social consciousness to the natural shifts in priorities between generations. What people want out of their work has changed. More than half of employed Americans say the companies they want to work for changed during the pandemic. Seventy-nine percent said they are now prioritizing enjoying their job more than they did before, and consider it more important than working for a well-known company.  Perhaps most importantly, 67% said that having a sense of purpose in their work is now especially vital to them when choosing a place to work. If we want to appeal to a workforce with these priorities, the way we brand ourselves as a company has to evolve. It’s not enough to define how you want your clients or business partners to perceive your organization. You need to demonstrate why your brand also makes you a place where people can enjoy their job and find purpose. You need to build your Talent Brand.