The Rise of Influencer Marketing for B2B Brands

English
Intermediate
6m

The Rise of Influencer Marketing for B2B Brands

The Rise of Influencer Marketing for B2B Brands
Hosted by LinkedIn
Provided by LinkedIn Ads
Taught by Steve Kearns
Free
No fee required
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Overview

By the end of 2022, influencer marketing will generate $11.7 billion in revenue. Forbes has called it “one of the marketing industry’s most significant transformations of the modern era” and “a fundamental component of marketing strategies everywhere.” Seventy-one percent of B2B marketers interviewed in a recent survey said influencer marketing became critically important during the pandemic, and 74% said they used it to make major adjustments to their go-to-market strategy. What is all the fuss about? Much like the digital transformation of marketing itself, influencer marketing’s development was accelerated during the pandemic, but it’s no fluke, no fad, and certainly not something only B2C brands are benefiting from. Instead, as AdAge reported, influencer marketing is transforming considered buys in B2B for good. Thirty-eight percent of B2B marketers already consider influencer marketing a powerful lead generation avenue – in other words, the latest and greatest competitive advantage.  The time has come for any B2B marketer who doesn’t want to find themselves at a disadvantage to start incorporating influencer marketing into their strategies.