Email Marketing eCRM: Planning and Tactics


Email Marketing eCRM: Planning and Tactics

Email Marketing eCRM: Planning and Tactics
Hosted by FutureLearn
Provided by The Open University
Taught by Daniel Rowles
No fee required
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Plan your email marketing campaigns effectively to maximise reach and engagement

Do you want your emails to reach inboxes and engage your audiences to take action?

On this two-week course, you’ll learn how to plan and implement proven best-practice and tactics to help you get the most from your email marketing.

Drive your business objectives with successful email campaigns

You’ll gain the skills and knowledge to build effective email campaigns that drive your business objectives and create value for your audience.

Exploring key stages in the process, you’ll learn how to take your campaigns from start to finish. From campaign planning, collecting data, opt-in rules, segmentation, targeting, and deliverability, through to content, design, and measuring effectiveness.

Learn how to use proven email marketing tools and techniques

You will learn to create and design emails that work. Emails that are persuasive, timely, and drive action, with a clean design and clear structure that can be displayed in different email clients. You’ll also consider the onward journey and how your emails tie in with other marketing activities, such as your website, landing pages, or social media.

Looking at how to measure the effectiveness of your email marketing, you’ll learn about key measures such as open rates, click-through rates, and conversions, and explore the role of testing and using data to continually improve performance.

Acquire email marketing skills to improve campaigns and boost your CV

By the end of this course, you’ll know how to plan effective email campaigns by following best practice approaches and how to deliver campaigns that drive engagement.

You’ll learn with experts Target Internet, who will share their expertise from working with brands such as the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.

This course is ideal for those who are interested in deepening their understanding of email marketing as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.