English
Beginner
4h

Digital Skills: Digital Marketing

Digital Skills: Digital Marketing
Hosted by FutureLearn
Provided by Accenture
Taught by Harry H
Free
No fee required
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Overview

Learn to use digital marketing strategies to grow your career or business


Digital marketing is a crucial tool to reach your audience and grow your business.

On this two-week course, you’ll explore what digital marketing is, why it is so important for an organisation, and how to use it effectively.

You’ll uncover different digital marketing strategies and understand the importance of balancing and integrating these techniques to successfully target your customers.


Explore pay-per-click and display advertising


With so many marketing strategies available, it can be difficult knowing which one works for your business.

This course will help you delve into each marketing strategy such as display advertising, pay per click advertising, search engine optimisation, and email marketing to ensure you can find the right strategy for your context.


Learn to integrate different marketing strategies


Though marketing strategies can be powerful separately, you’ll explore the importance of balancing and integrating these strategies together.

Through this exploration, you’ll understand how integration in marketing is vital in helping to target your customers more effectively.


Enhance your digital skills with Accenture


On the course, you’ll be guided by the specialists at Accenture. With their expertise, you’ll finish with a sound understanding of digital marketing and will have gained essential digital skills to use in your organisation.

This course is designed for anyone interested in honing their digital marketing skills.

It will be most beneficial for those who work in marketing or run a business and need to attract more customers.