Digital Marketing Analytics and Measurement: Reporting Dashboards

English
Beginner
6h

Digital Marketing Analytics and Measurement: Reporting Dashboards

Digital Marketing Analytics and Measurement: Reporting Dashboards
Hosted by FutureLearn
Provided by The Open University
Taught by Daniel Rowles
Free
No fee required
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Overview

Create and use marketing reporting dashboards to drive performance


Dashboards let you monitor lots of metrics at once, helping you quickly visualise your data and see correlations. They can be used to shape your digital strategy, plan and measure tactical campaigns, and calculate return on investment (ROI).

On this two-week course, you’ll learn how to create dashboards in Google Analytics, and how to use them to analyse the performance of your marketing and take a data-centric approach to planning.


Learn to collect data and create your digital marketing reporting dashboard


You’ll explore the role of reporting dashboards and how to collate data from multiple sources, including channel and web analytics. Using examples and templates that you can easily implement right away, you’ll learn how to create dashboards and populate them with data.


Investigate Google Analytics dashboard insights to plan future activity


Next, you’ll learn how dashboards can help you uncover insights that may be missed in web or channel analytics, helping identify areas for further investigation and work out the next steps to get more from your digital marketing.

You’ll also find out how to factor in elements of contribution modelling, so you can use your dashboards to influence your channel and content mix – essentially, how much you should be using each channel and what content is working best.

By the end, you’ll know how to create dashboards, use them to investigate insights, and how to take a data-led approach to tactical channel planning.


Learn how to gain marketing insights from digital marketing experts


You’ll learn from digital marketing experts, Target Internet, who have provided expertise for the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.

This course is ideal for those who are interested in using web and channel analytics to get more from their digital marketing activity.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.