Delve into content planningWhen copywriting combines with content marketing, you can create an effective, meaningful relationship with your customers. This connection can lead to more sales as you develop the content that encourages your customers to act.
On this three-week course, you’ll discover the purpose in copywriting for content marketing and how to use carefully crafted words to engage with a target audience.
You’ll explore crucial writing techniques and gain essential skills to produce key messages, build your brand, and increase sales.
Learn how to plan and write effective blog copy
Blog writing is a vital part of content marketing. It creates a space for meaningful content to connect with your customers.
On the course, you’ll learn how to plan, write, and manage blog copy. You’ll discover tips for idea generation and techniques for writing headlines, introductions, and supporting points.
Explore thought leadership content
Working with senior leaders is an effective way to obtain information about their expertise. With this information, you can create authentic, thought leadership content that shares senior leaders’ wisdom with others.
On the course, you’ll learn the strategies for working with senior leaders and discover key tips for ghostwriting on their behalf.
Learn from the experts at the Chartered Institute of Marketing
Throughout the course, you’ll be guided by content marketing specialists from the Chartered Institute of Marketing.
With their expertise, you’ll finish the course with the knowledge and skills to successfully use copywriting in your content marketing plans.
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