English
Beginner
10h
Explore how macro environmental factors influence strategic directionHow do you develop a winning business strategy, and how does the macro environment influence a company’s strategy formulation?
In this two-week course for business students and managers, you’ll explore the definition of business strategy and unlock the potential of the macro environment.
Discover the power of macroeconomics
You’ll have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.
Understand globalisation pros and cons
Globalisation is a huge economic theme of the past 30 years. The course will look in-depth at the benefits and costs of globalisation for business, and what the barriers to global business are.
Perform your own PESTLE analysis
Explore the macro environment using the PESTLE framework. PESTLE (Political, Economic, Sociological, Technological, Legal and Environmental) is an important business-analysis tool that allows you to uncover the key factors influencing an organisation from the outside.
3d 8h
Free
1d
Beginner
Free
Beginner
Free
12h
Beginner
Free
16h
Free
6h
Free
16h
Free
16h
Free
Black Swan s.r.l. - Via Guerrazzi, 8 - 20900 Monza (MB) - PIVA / CF: 09991210965
