An Introduction to Macro Environmental Analysis and Business Strategy

English
Beginner
10h

An Introduction to Macro Environmental Analysis and Business Strategy

An Introduction to Macro Environmental Analysis and Business Strategy
Hosted by FutureLearn
Provided by Coventry University
Taught by ali ehsan
Free
No fee required
Go To Course

Overview

Explore how macro environmental factors influence strategic direction


How do you develop a winning business strategy, and how does the macro environment influence a company’s strategy formulation?

In this two-week course for business students and managers, you’ll explore the definition of business strategy and unlock the potential of the macro environment.


Discover the power of macroeconomics


You’ll have the opportunity to discuss the concept of strategy and globalisation and examine the macro environment in detail, using a series of in-depth case studies to help determine where a firm should position itself in a globalised environment.


Understand globalisation pros and cons


Globalisation is a huge economic theme of the past 30 years. The course will look in-depth at the benefits and costs of globalisation for business, and what the barriers to global business are.


Perform your own PESTLE analysis


Explore the macro environment using the PESTLE framework. PESTLE (Political, Economic, Sociological, Technological, Legal and Environmental) is an important business-analysis tool that allows you to uncover the key factors influencing an organisation from the outside.

This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.

You can enhance your learning experience by following related courses, designed by Coventry University: