The Genesis of 23andMe

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Provided by Stanford eCorner
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Overview

23andMe Co-Founder and CEO Anne Wojcicki explains how the personal-genomics company was built on the premise that consumers shouldn't be dependent on a profit-driven healthcare system. She recalls questioning why consumers relied on doctors and drug companies at a time when the increasing availability of information online, and connectedness, promised to empower people to manage their own health.

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