The Complete Guide to Offline Marketing; TV, OOH & Print

Learn everything from basic Offline Marketing techniques, to advanced planning & strategy.
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Taught by Jim Howard
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Are you just starting out in Offline Marketing? Or perhaps looking to improve your existing Offline Marketing campaigns? Perhaps you are looking to become an all-round marketing expert and wish to tie your Digital Marketing knowledge with Offline? Then this is the course for you!

Many of us are now equipped with Digital Marketing skills, but lets not forget the traditional methods of advertising; TV, Out of Home and Print. For generations, prior to the internet, marketers led the way with influential TV adverts, full page spreads in national newspapers and ten story high billboards at Times Square. Years on though, since the rise of the internet, Digital Marketing has dominated and the new generation of marketers have forgotten the traditional methods that went before them. It's time to change all that! Contrary to popular belief Offline Marketing still dominates Digital in spend, and our favourite brands, Pepsi, Nike, Apple, Spotify and Uber, continue to place at the forefront of their multi-mix marketing strategies.

I have been working in marketing for over 12 years, with a wealth of experience in UK start-ups to FTSE 100 companies. I have lectured at live events, written for some of the most popular UK Marketing publications such as EConsultancy and PerformanceIN.

In this course I aim to teach you everything about Offline Marketing - 

  • How TV, Billboard and Print Advertising is created, scheduled, measured and analysed

  • How to create a killer Offline Marketing strategy

  • How to get the best out of your creative and media planning agencies

  • Ensuring your Offline and Digital Marketing campaigns compliment each other

  • Advanced tracking and attribution techniques

  • ....And plenty of up to date examples!

To truly become an all-round marketer we all need to know the techniques of Offline Marketing to compliment our existing Online Marketing skills!

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