Search Engine Optimization Fundamentals

Hosted by Coursera
Provided by University of California, Davis
Taught by Rebekah May
48$
per month
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Overview

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

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