The course offers an in-depth insights of the search engine optimization and goes into details on how to implement various SEO techniques in order to optimize your website. In the curriculum you can find step by step guidelines, that can be followed and implemented practically.
The learning curve is good enough to serve as a starting point for beginners as well as advanced SEO's and marketers. Included video presentations provides valuable in-depth information about various Google updates, and how to avoid them.
Students of the course will acquire high-level understanding of SEO that can apply directly to their projects.
Update: Lectures also focus on the various aspects of the Facebook and Adwords ads systems.