Product Marketing Psychology: Applied MBA Level

From Startups to Fortune 100: Consumer Psychology | Consumer Behavior | Psychological Marketing | Behavior Marketing
Hosted by Udemy
Taught by Dekker Fraser, MBA
233$
per course
Go To Course

Overview

I've been applying these marketing psychological principles for over 11 years for companies including Sony PlayStation, a Google-backed startup, and numerous small and mid-sized companies.

I studied under some of the top business psychologists at the Kellogg School of Management and Columbia Business School. I also learned from the head of behavioral science at a major research firm and have been formally trained in psychology and psychological statistics. I want to help you sell more product!

[Includes real product marketing case studies!]

Learn how to...

  • Convince people to try and buy your product

  • Write a cold email that gets a ton of responses

  • Optimize your pricing to maximize revenue

  • Improve your website and landing page

  • Trigger immediate responses

  • Maximize advertising effectiveness on LinkedIn and elsewhere

  • Build habit-forming experiences

  • Influence people

  • Create a sense of urgency

  • Adjust consumer behavior

  • Change anyone's mind

  • Make your marketing content go viral

  • Get commitment

  • Address objections through marketing

  • Make your brand more likable

  • Optimize your customer journey

  • Get influencers to support your product

  • Generate word-of-mouth

  • Optimize your marketing surveys

  • Sell more on your website

  • Leave people wanting more

This course teaches you the most effective principles of marketing psychology and how to apply them in the real world of product marketing. By the end of this course, you will know the most important concepts in marketing psychology and how to implement them for your product. You will know how to convince people to try your product and buy it. And also, specific tactical details such as cold emails and how to make your content go viral.

Marketing Psychology | Psychology Marketing | Marketing Psychology 101 | Market Psychology | Marketing Psychologie | Psychology of Advertising | Sell with Psychology | Psychological Marketing | Psychological Selling | Behavioral Economics | Behavior Marketing | Behaviour Marketing | Marketing Consumer Behavior | Consumer Psychology | Consumer Behavior | Consumer Behaviour | Consumer Psychology

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