I welcome you to this exciting course
about marketing fundamentals. In shortest possible time, you will learn a great
deal of knowledge about the marketing. It will cover all basics that everyone
in the marketing field should know for sure. This course will help you to:
· Understand concept of marketing and explain the marketing process
· Know about the marketing mix.
· Understand the difference between goods, services, and ideas
· Define the evolution of different business philosophies
· Understand how marketing has evolved.
· Know about market and know What Can Be Marketed?
· Understand what careers exist in marketing
Marketing success is about focusing
on consumers and providing them with value by products and services that will meet
their needs. The challenge of today’s marketing environment is to craft
marketing programs that create a distinct image for the product, setting it
apart from competition and also fulfilling the customer’s requirement.
At the core of every marketing
program is a great creative idea. This idea works as a catalyst which inspires
every element of the marketing program.
It is necessary that the marketer utilize this idea to stimulate, guide
and inform all of the elements of the marketing mix. I wish you all the success
in the world. Now let’s get started with the Course.