Introduction to Audio Marketing Strategy: From Podcast to Radio Ads with Advertising Week

Learn how to plan and create effective audio marketing content and campaigns for podcasts, radio advertising, and more.
Hosted by FutureLearn
Provided by Advertising Week
Taught by Ruth Mortimer
42$
per month
Go To Course

Overview

Run audio content marketing campaigns that align with your marketing goals


This course will help you get to grips with the audio marketing planning skills and tools you need to create and run marketing campaigns on radio or podcasts. You will also learn about other emerging areas of audio marketing such as smart speakers and sonic branding.


Explore and experiment with podcast and radio marketing


With options for podcast advertising on the rise and radio advertising as lucrative as ever, understanding how to create effective marketing content for podcast and radio is an extremely useful skill for marketers today.

This course will help you identify what types of audio marketing are right for your organisation and evaluate the variety of audio marketing formats available to you, including radio ads, podcasts, branded audio content and more.


Discover audio marketing planning tools


You’ll be given tips and support for finding where to experiment with your audio content creation as well as what tools to use to create your audio content.

You’ll also learn how to consider the behaviour of your users to create audio marketing goals.


Learn how to create a radio marketing campaign plan


By the end of the course, you’ll be able to formulate a full audio content marketing plan which aligns with the wider strategic marketing goals of your organisation.

This course is designed for anyone working in marketing who’d like to explore what’s possible in audio marketing areas like radio and podcasting.

It will also be useful for those who have switched careers to work in marketing for the first time, as well as those already working in marketing who have not covered areas such as audio in-depth before.


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