This is a simple SEO system that just about anyone can do. Even if you don't have a lot of technical skills - you can start creating websites that rank well and stay there.
Dozens of "gurus", marketers and consultants are preaching to solely focus on "ads". Unless you have deep pockets I don't recommend the model for you. I developed a system of building websites that just cannot fail. Not only does it help me rock in the SEO world, but get tons of traffic from other sources as well.