Digital Marketing: Define Your Business Purpose & Target Audience

Hosted by Skillshare
Taught by Phil Ebiner
per month (2 months FREE)
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When starting a business, one of the most important things to do is to honestly figure out what your purpose is, and who you are serving - your target audience.

In this mini-course, you'll do more than just that:

  • Define your purpose

  • Position your brand

  • Figure out your unique selling proposition

  • Come up with a brand personality

  • Find your target audience

  • Validate your business idea

We'll walk you through practical projects that help you achieve all of the above for your business. Plus, we have case studies to show you other successful companies' examples.

Let us help you launch your own successful business!

Enroll now and we'll see you in class!


9 Videos (45m)

  1. Define Your Purpose4:03
  2. Case Study: 3 Brand's Purposes5:25
  3. Position Your Brand4:06
  4. Case Study: Amazon and Harley Davidson Positioning Statements3:05
  5. Unique Selling Proposition6:01
  6. Personality: What's Yours?1:49
  7. Case Study: 3+ Brands Show Their Personality6:54
  8. Find Your Target Audience4:57
  9. Validate Your Business Idea8:30

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