ATTENTION B2B MARKETERS: Learn the strategies and nitty-gritty tactical details of acquiring business customers cheaply and quickly through digital marketing and modern social media marketing. Get executive-level training from a former VP of Marketing and college instructor with Fortune 100 experience--at a fraction of the cost of executive training courses!
This is the ultimate course on B2B digital marketing & social media marketing. I was a global marketing manager for Sony and a Vice President of Marketing for a Google accelerator startup. For the past 11 years I’ve worked with countless early and mid-stage companies with their digital B2B marketing. I also taught college-level digital marketing.
I studied B2B marketing at the #1 ranked marketing school in the US--the Kellogg School of Management. This is where the father of marketing himself, Philip Kotler, teaches.
The primary benefit of this course is learning how to acquire customers cost-effectively. But in the process of teaching you demand generation, you’re also going to learn a lot about B2B marketing strategy and high-level, long-term planning.
If you feel anything is missing, you're welcome to write me!
Key digital marketing & social media topics:
Demand generation and lead generation planning across various outbound and inbound channels
Basic and advanced LinkedIn advertising with real examples of campaigns I ran
(as well as other social media marketing channels including Facebook and Twitter)
Cold email writing and execution with real examples of manual and automated campaigns
B2B copywriting using my SPF framework and psychological fundamentals
Account based marketing (ABM) with execution details
B2B conversion rate optimization (CRO)
B2B content creation using real examples and case studies
This course is for anyone involved in B2B marketing, including freelancers, agencies, copywriters, entrepreneurs, and marketing managers and executives at companies large and small.
Let’s get started!
P.S., While there is a strong emphasis on LinkedIn in this course, I will talk about fully integrated campaigns that involve Facebook, Twitter, and other channels. A fully-loaded B2B campaign leverages the advantages of each social media marketing channel.
P.P.S., You're welcome to ask me your toughest B2B digital marketing questions! I like a good challenge.
Learn from a master strategist and tactician without paying hefty consulting fees.