This tutorial is a single movie from the Insights from a Content Marketer course presented by lynda.com author C.C. Chapman. The complete course is 18 minutes long and discusses the goals of content marketing, the tools and skills you'll need to run a successful campaign, and how to leverage social media. In this content marketing tutorial, C.C. Chapman discusses the goals of content marketing: getting your immediate audience to share the content with their audience, thereby expanding your reach exponentially. Watch more at http://www.lynda.com/Business-Business-Skills-tutorials/Insights-from-Content-Marketer/108136-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-bus-eUn65_73ogo.