Content marketing tutorial: The goal of content marketing |

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This tutorial is a single movie from the Insights from a Content Marketer course presented by author C.C. Chapman. The complete course is 18 minutes long and discusses the goals of content marketing, the tools and skills you'll need to run a successful campaign, and how to leverage social media. In this content marketing tutorial, C.C. Chapman discusses the goals of content marketing: getting your immediate audience to share the content with their audience, thereby expanding your reach exponentially. Watch more at

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