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Content Branding and Digital Storytelling for CCIs

This course will introduce the most important Branding concepts in the fashion sector with practical applications of branding strategies to the market.
Hosted by POK
Provided by Politecnico di Milano
Taught by Paola Bertola / Valeria Iannilli / Vittorio Linfante / Fabrizio Pini / Angelica Vandi
Free
No fee required
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Overview


Course description


The course is part of a DigiMooD MOOCs.
It gives an overview of Branding concepts in the fashion sector both tackling theoretical fundamentals related to the nature of fashion and the
relevance of semiotics in branding and practical applications of branding strategies to the market, considering how digital tools and platforms are reshaping the processes.

Furthermore, it explains which are the main goals and priorities of creating and delivering the right contents through the target media to convey tangible and intangible brand values.
Novel approaches offered by emerging technologies, supporting the efficiency and effectiveness of branding strategies are discussed.

After taking this MOOC you’ll be able to understand the specificities of Content Branding in the fashion sector, to identify and apply basic theoretical pillars to contemporary strategies based on storytelling and engagement on social media platforms.
This Series of MOOCs is one of the main results of the DigiMooD project.



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The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the
views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

This Series of MOOCs is one of the main results of the DigiMooD project, whose partners are:


  • Politecnico di Milano (POLIMI) - Milano, Italy

  • Fondazione Politecnico di Milano (FPM) - Milano, Italy

  • Institut Francais de la Mode (IFM) - Paris, France

  • European e-Skills Association AIBL (EeSA) - Brussels, Belgium

  • Mammut Film Srl (MammutFilm) - Calderara di Reno, Italy

  • Fashion Technology Accelerator Srl (FTA) – Milano, Italy

  • Associazione Industriale Lombarda dei territori di Milano, Lodi, Monza e Brianza (Assolombarda) – Milano, Italy

  • Enti COnfindustriali Lombardi per l'Education Soc. Cons. a R.L. (ÈCOLE) – Milano, Italy





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